Accident Information and Research
The Unit secures and analyzes accident data collected by the policy. The analysis pulls on how, when and where traffic accidents occur as well as who is involved. Research programmes are advanced to determine demographics and psycho-social behaviour of road users as well as, to inform campaigns, policy, law enforcement, engineering and other corrective measures. Research programmes are also executed to determine the effectiveness of measures implemented.

Legislation
The Road Safety Unit influences the amendments and revision of the Road Traffic Act and Regulations through its membership on the Road Traffic Legislation Revision Committee instituted within the Ministry of Housing, Transport, Water and Works. As a prominent advocate of and stake holder in, road safety, the Unit chairs special sub-committees established to consider specific legislations or regulatory frameworks air marked for evaluation and revision, and makes necessary recommendations to the committee. The Unit constituted the secretariat of the committee mandated to prepare a Green Paper to facilitate the drafting of the Protective Devices legislation of 1999.

Education in Schools
The Road Safety Unit visits schools across the island. The target group for presentations are children grades 1- 6, 6 to 12 years old. These presentations cover pedestrian safety and relate briefly to how to be safe motorists and passengers. In 2002 the Swedish government again partnered with the Unit to develop road safety text books to be used in schools. These books were published and distributed to children in grades 2-3 in Primary Schools Island wide. The texts are to be reviewed by the Ministry of Education which has incorporated Road Safety Education in the schools’ syllabus.

Public Information
The Unit engages in several activities throughout the year, designed to educated and inform the general public about road safety issues:-

Community Outreach
The Unit goes into communities on a weekly basis carrying out presentations and demonstration. Often this is done by participating in activities staged by various community based groups, such as youth clubs, the Social Development Commission (SDC) service clubs along with local enterprises. Annual events included in this activity are Children’s Expo, Denbigh Agricultural Show, Windalco Health and Safety Expo and the National Health Fund fairs.

On-The-Road Promotions
This activity entails the promotion of particular aspects of road safety in specific locations. The locations and focus are determined by statistics and observed behaviour and incidents. The Unit may for example, hand out leaflets on obeying road markings at an intersection where there are regular blocking and positioning infringements. Distribution of road safety literature is also done from plazas, gas stations etc.

Mass Media Campaigns
The Unit also undertakes campaigns aimed at reaching large audiences and have implemented several mass media campaigns since its inception including the following:-

• Protective Devices Campaign July 1999
• National Protective Helmet Awareness Day June 2001
• Child Pedestrian Campaign 2002
• Queuing Campaign August – September 2002
• Road Safety Month Campaign June 2004
• Drunk driving campaign December 2004
• Road Safety Month Campaign June 2005 Fools Speed Ahead
• Walk Good Campaign 2005
• Driver Error Campaign Dec. 2005
• Pedestrian Safety Campaign 2006